| |
If you have a product or service
you need customers and those customers are attained via
marketing. A website is the most cost effective advertising
you can buy.
Here is an example. If you printed color brochures, you
could pay thousands of dollars to have it designed
and printed. After printing you need to package the brochures
(fold, staple or insert in an envelope). Address the brochures
with the name you have purchased or gotten from somewhere. Then you need to get it to your
customers, at 41 cents for stamps, 10 cents for an envelope you
are at just over half a dollar just to mail one brochure. Even with
the cheapest printing you would be hard pressed to get the cost
below $1 per unit delivered.
Now print a 30 page catalog. Most
businesses can not even afford to do it.
Now compare that to a website. You can be online very quickly.
In most cases faster than designing and printing that brochure.
Today, to host a basic website it will cost you under $20.00 a
month. Build your web brochure into hundreds of pages with pictures and
immediately have a catalog accessible to anyone with an internet
connection. And, it is a 24 hour 7 day a week advertising
investment! Now, that is smart marketing!
Today most people turn to the Internet before the yellow pages.
If you are not on the internet you are losing business.
There are many other advantages to your website. You can post
information about your service or product so people do not have
to call you. Every question answered by the web is a call you
do not have to take time to answer. In the world of business that is
called Productivity Improvement.
Another reason for a website is it gives you a place to publish your business
address, even maps how to get there. The Contact Us page is the
one of the most important pages on your site, and it should tell your
customers everything they need to know to visit you.
Need another reason? It levels the playing field in the eyes of
your customers. Even if you are a small business, you can look as
professional as big business sites. Your website can rival the largest web
business sites.So what is your plan for a professional website?
- Create your own
- You can do this very easily and quickly if the Hosting
Company has a great site builder. If you can click a mouse
you can build a great looking website.
-
- Use web development software to develop a site.
- This gives you more flexibility but is a little harder.
However if you use a professionally created Web Template you can be up and running in
almost the same time as using the online development tools.
A Web Template is a complete mini website the you can
download and edit the text. We highly recommend Web
Templates because much of the layout has already been
designed and that saves time and gives you a great looking
site.
-
- Have your site designed
- On the surface this appears to be the most expensive
alternative. However, if you factor the time you spend
to develop a website as opposed to you working elsewhere to pay
for
it, the cost may be equal. If your site is going to
sell from a product catalog, or a database
you might want to consider a developer. Our recommended
developer offers turn key Website designs including hosting and
publishing.
Here are the steps to get you business online:
- Create and register a Domain Name and set up a hosting environment
- Design your website
- Publish your site to the Web
- Publish your company to the world
Ready to go?
Start at our Web
Hosting information page and see how easy it really is... |
